Do you feel like your content is just a drop of water in a sea of social media posts? When you start your business social media account, it can be difficult to find a platform among the sea of other business entities. This is because your business needs to find the RIGHT audience to convey …
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Social media continues to evolve and provide new ways for brands and businesses to better connect with their audiences. Here are some ideas your company should consider to gain a larger social media presence. #1: Micro-Influencers Are Your Friend Micro-influencers are social media users who have between 1,000 and 10,000 followers. Typically, they post about …
It can be difficult to find the time (and the ideas) for separate marketing content and strategies on every social media platform. Sometimes, it’s more difficult to keep up with which media platform is most popular and why. Fortunately, we’re here to help with suggestions for Instagram, Twitter and TikTok. Instagram Here’s where you build your brand, …
Social Media Strategy: Catering to Your Audience Read More »
It’s 5 o’clock somewhere and that means it is appy hour! You read that right. And the topic for this appy hour is focused on social media marketing Social Media Marketing and the apps we cannot live without in 2021. In an industry that is constantly changing: #1 – Trello Hello, Trello! Imagine having that mountain of …
Social Media, Marketing: Must-Have Marketing Apps Read More »
In a world with so much social media noise, it’s vital for a business’ Instagram account to express its human side and portray core values. A common misconception is that a successful and aesthetically pleasing Instagram account is hard to achieve, but this is far from the truth. Creating an Instagram account with high engagement …
Business ethics is something we face every day, in every industry. We started thinking about basic common and professional courtesy and the changing standards of both. How can we maintain our integrity when society and politicians are lowering their standards of what is acceptable? Social Media is the most casual form of public relations. That doesn’t …
What Happened to Common Courtesy and Business Ethics? Read More »
Emojis have become a new way of communicating. Once thought to be only a fad, emojis are continuing to transform not only how people interact, but also how brands can effectively reach audiences. According to Adobe’s 2019 Emoji Trend Report, 65 percent of respondents said they are more comfortable expressing their emotions through emojis than …
Social media. It has become a daily aspect of all of our lives. Vacations, quiet evenings at home, and even going to the bathroom no longer exist without some form of online networking. We cannot stop consuming and posting online content, whether it’s artsy pictures of the ocean, funny cat videos, or long streams of …
Social media has revolutionized the way people connect. What began as a way to chat online quickly transformed into massive social networks where users share just about anything. The state of social media today is heavily influenced by user-generated content and social currency. User-generated content User-generated content is how consumers receive and transmit information about …
Fidget spinners, parachute pants, Gangnam Style. Those are fads. Social media, recreational marijuana, artificial intelligence. Those are trends. Can you tell the difference? Whether we realize it or not, trends and fads play a major role in our everyday lives. They influence the clothes we wear. How we find the people we date. Or how …
