Social Media

How to Improve Instagram

How to Improve Instagram

In a world with so much social media noise, it’s vital for a business’ Instagram account to express its human side and portray core values. A common misconception is that a successful and aesthetically pleasing Instagram account is hard to achieve, but this is far from the truth. Creating an Instagram account with high engagement …

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What Happened to Common Courtesy and Business Ethics?

What Happened to Common Courtesy and Business Ethics?

Business ethics is something we face every day, in every industry. We started thinking about basic common and professional courtesy and the changing standards of both. How can we maintain our integrity when society and politicians are lowering their standards of what is acceptable? Social Media is the most casual form of public relations. That doesn’t …

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Trends and Fads

Trends and Fads

Fidget spinners, parachute pants, Gangnam Style. Those are fads. Social media, recreational marijuana, artificial intelligence. Those are trends. Can you tell the difference? Whether we realize it or not, trends and fads play a major role in our everyday lives. They influence the clothes we wear. How we find the people we date. Or how …

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