Right now you could google “how to reach potential customers” or “step by step guide to marketing in 2023” and receive links for any number of blog posts on digital marketing, videos on how to save time and still reach the right audience, social media best practices, and more. The missing information in all that …
How to Grow Business With Advertising: Use Your Own Mojo Read More »
Building a strong brand is essential for any business that wants to stand out in today’s crowded online marketplace. But how do you ensure that your brand is visible to your target audience? In this blog, we will explore some effective strategies for increasing brand visibility and building a strong online presence. Digital Marketing and …
Branding for Business Visibility: How to Increase Your Online Presence Read More »
The decision to expand your marketing to an outside marketing firm is a big one. It’s usually preceded by a lot of hard work by you and the rest of your company. (Insert the soundtrack of a raucous crowd applauding here.) You’re ready to launch a new product or step into a new season of …
Working With a Marketing Agency: How to Find the Right Fit Read More »
Increasingly, customers make their decisions about which companies and organizations to support based on how the organization incorporates ethics into their business decisions. From meat to coffee, shoes to phone cases, consumers are considering more than ever the positive impact (or lack thereof) their favorite companies are making. A study by Nielsen recently found that …
Ethical Marketing: 5 Ways your organization can benefit from it Read More »
In today’s fast-paced and highly competitive business world, creating a brand that stands out can be a challenging task. With so many companies vying for consumers’ attention, it’s essential to have a clear brand strategy that incorporates excellent customer service and branding. Consistency When it comes to brand building, customer experience is everything. Consumers desire …
As a graphic design brand building is a crucial part of your job. You’re responsible for creating visual designs that communicate a brand’s personality, values, and message. But how do you ensure that these designs are consistent across all platforms and touchpoints? In this blog post, we’ll explore the key elements that go into building …
Branding vs Brand Strategy In today’s fast-paced business world, many companies often use the terms “branding” and “brand strategy” interchangeably. But they are not the same thing, and understanding the difference is crucial for creating a successful brand voice. What is Branding? Branding is the process of creating a unique name and image for a …
As we continue to watch the economy and signs of a potential recession in a real “will it happen/won’t it happen?” scenario, there are a few topics coming up over and over again with J.O. clients. What we’re sharing here is what our team has learned about marketing strategies from nearly 25 years in the …
At J.O. Agency, our love language is strongest during brainstorm sessions. Brainstorms are essential within an organization to create involvement and spark creativity. Externally, they are the source of innovation and strategic ideas that agencies bring to clients. Brainstorms can fall flat if team members are not in the right headspace. That’s why we want …
Agency Life: 5 Tips to Rock a Brainstorm Session Read More »
Did you know that colors are linked to emotions? Well, they are! Each shade causes us to subconsciously experience different feelings, depending on how our brains process them. Designers must be specific and consider their audience when selecting colors for each project. Not selecting the proper color can lead to poor user experience. What is …
