of TikTok Marketing
Four years ago, our J.O. social media team participated in a crash-course webinar on Instagram marketing, and we shared with you our top five takeaways. Given the recent growth of TikTok, we want to give you more information regarding this new platform. Here are the top five takeaways of TikTok marketing.
1. Know Your Users
Did you know there are 800 million active TikTok users worldwide every month, and the platform sees one billion video views a day?
Since its launch in September 2016, TikTok has seen a meteoric rise in popularity. In 2019, TikTok has generated over $115 million from user spending, so it is clearly a fast-growing platform that brands should be using to their advantage. Some interesting figures that you should know about TikTok’s demographics are that roughly 50 percent of TikTok’s global audience is under the age of 34, with 26 percent between 18 and 24, and 90 percent of TikTok users visit the app more than once per day. The key theme here is that TikTok’s audience is global, predominantly young, and very active on social media.
2. Be Smart About Posting
There are several things to keep in mind when using social media to achieve brand recognition and engagement. One way to grab the users’ attention is to create interesting and creative videos and graphics, which is luckily not hard to do on TikTok. To keep their attention, make sure you avoid inundating users with videos that feel like advertisements. It has been found that successful brands use TikTok as a platform to be fun, natural and spontaneous. Also, looking at analytics will allow you to see where your audience is located and when they are most active. Take note and post strategically!
3. Interact With Users And Follow The Trends
Social media wasn’t meant to be a one-way street of information trickling only from brands and their ads. It’s a six-lane, two-way highway, which means brands need to be able to not only respond to user comments and concerns, but also engage them by leading contests and giveaways that actively request their participation. A major strategy for TikTok marketing is to use the platform as a way to build an effective brand image. #HashtagChallenges, dances, memes and other content trends are also great to follow, because they prompt engagement and build brand equity.
4. Track Your Growth
How will you know whether your brand is growing if you don’t tangibly measure it? To track growth on TikTok, it is important that brands upgrade their accounts to a Pro TikTok account. This will unlock the ability to view analytics and measure content performance within the app. TikTok is a relatively new platform, so it is also important to track industry and social media trends. Being able to track engagement and performance is crucial for strategic marketing.
5. Take Note Of Best Practices
Some general best practices of marketing your brand include aligning your campaign across different social media channels. With the recent hype around the platform, content created for TikTok can also be shared effectively across other platforms, such as Instagram stories. There are also creative best practices that are helpful to keep in mind. These include aligning your creative content with your goals, focusing on your craft with regard to content and video production, capturing your users with engaging captions and subjects, and refreshing your creative ideas regularly.
It was found that just four percent of U.S. social media marketers use the platform. TikTok is, now more than ever, an incredible opportunity for marketers and companies to share their brands with the world.